Last Updated: 17-09-2026

Herbal Roots BY AF (“we,” “us,” or “our”) respects your privacy. This policy explains how we handle personal information when you browse our website at https://herbalrootsbyaf.com, place an order or contact our team.

This policy covers the Herbal Roots BY AF store at the address above. Other stores or pages on the same domain may have separate privacy practices.

Information We Collect

When you place an order or contact us, we may collect your name, phone number, email address, billing address and delivery address. We also collect order information, including the products purchased, quantities, payment status and delivery details.

If you send us a message, we retain the information you provide so we can respond and manage your enquiry.

Our website and its service providers may also collect technical information, such as your IP address, browser type, device information and pages visited, through website logs and enabled tools.

How We Use Your Information

We use your information to:

• Process orders and arrange delivery.

• Send order confirmations and delivery updates.

• Answer product questions and customer enquiries.

• Manage cancellations, returns and other order issues.

• Maintain website functionality and security.

• Prevent fraud and misuse.

• Meet applicable legal and recordkeeping requirements.

Where you have opted in, we may send product announcements and promotional offers. You can withdraw from marketing communications at any time.

Payment Information

Payment information is handled according to the payment method selected at checkout. Online payment providers process the information needed to complete your transaction under their own privacy policies.

If you choose cash on delivery, we may share your name, phone number, delivery address and amount payable with the courier so it can deliver your order and collect payment.

Please do not send card details, passwords or payment verification codes through customer support messages.

Cookies and Similar Technologies

Our website may use cookies to support essential features such as shopping carts, checkout sessions and saved preferences.

If analytics or advertising tools are enabled, they may use cookies or similar technologies to understand website activity or measure campaign performance. Where required, optional tools will only be used with your consent.

You can manage cookies through your browser settings and any cookie controls available on our website. Blocking essential cookies may affect certain shopping features.

Sharing Your Information

We may share relevant information with service providers that help us operate our store, including:

• Couriers and delivery partners.

• Payment processing providers.

• Website hosting and technical support providers.

• Customer communication services.

• Analytics or marketing providers, where enabled and permitted.

We may also disclose information where required by law or reasonably necessary to investigate misuse, resolve disputes or protect our legal rights.

International Processing

Some service providers may store or process personal information outside your country. Where applicable, we use safeguards required by law for these transfers.

Information Retention

We keep personal information for as long as necessary to fulfil orders, provide support, resolve disputes and meet applicable accounting or legal obligations.

The retention period depends on the type of information and the purpose for which it was collected. Information that is no longer needed will be deleted or anonymised where appropriate.

Information Security

We take reasonable measures to protect personal information from unauthorised access, alteration, disclosure and loss. However, no online transmission or storage system is completely secure.

Your Rights and Choices

Depending on the laws that apply to you, you may be able to request access to, correction of or deletion of your personal information. You may also have rights to restrict or object to certain uses of your information.

Where we rely on consent, you can withdraw it. Withdrawing marketing consent does not prevent us from sending necessary order or service messages.

To submit a privacy request, contact us using the details below. We may need to verify your identity before processing your request. Certain records may need to be retained to meet legal obligations.

Children’s Privacy

Our store is intended for customers who can legally place orders. We do not knowingly collect personal information from children. If you believe a child has shared information with us, please contact us so we can investigate and take appropriate action.

External Websites

Links to external websites, payment services or social media platforms are governed by those services’ privacy policies. Please review their policies before sharing personal information.

Changes to This Policy

We may revise this Privacy Policy to reflect changes in our website, services or information practices. Updates will be published on this page with a revised date. Where required, we will provide additional notice of significant changes.

Contact Us

For questions about this policy or requests relating to your personal information, please contact:

Business Name: Herbal Roots By AF
Website: https://herbalrootsbyaf.com
Email: herbalroots7632@gmail.com
WhatsApp/Phone: +92-323-2638470